Each is a full homepage mockup with the real photography, real confirmed prices (5/10/15/20), the Butcher Shoppe story, and the actual product rules (no subscription, extra meat by the lb, steak add). Open each one and scroll.
Cream and kraft paper, butcher-shop red, stamps and badges, serif headlines. Leans into the family story and the Butcher Shoppe partnership — feels like a real Toronto shop, not a startup.
Off-white with volt yellow and ink (keeps the current brand colours), huge condensed type, monospace macro read-outs, stat strips. Speaks straight to the gym crowd — "eat like you train."
Magazine layout: hairline rules, big italic serifs, a menu that reads like an index, generous whitespace. The photography does the selling. Most "grown-up" of the five.
Rounded everything, tomato red and basil green, tilted photo stacks and stickers, friendly copy ("our chicken never took a bath"). Feels family-run and approachable — the anti-corporate option.
Warm parchment with ember red and gold, framed photography, serif italics, "provenance" framing. Celebrates the grill heritage and justifies premium pricing. The most dramatic of the five.